The Proof.
Stop digging through dashboards.
Start reading the truth.
You don't have time to cross-reference spreadsheets at 9 AM. You need a signal, not a report.
Krit{ai} sends a singular, clinical alert to your Slack or inbox. It's the Pulse, a forensic look at your revenue against every channel you run, from the previous 24 hours.
We don't show you everything.
We show you the outliers.
The Variance
We calculate the exact percentage of ghost conversions your platform claims that never materialized in your Shopify checkout.
The Pacing Alert
Are you on track to hit your monthly spend target? If you're drifting, we highlight it in red.
The Attribution Drift
A side-by-side comparison of Platform ROAS vs. Actual Net ROAS. No blending, no averaging.
Krit{ai} Pulse
Wednesday, 8:00 AM GMT
Net Revenue (Shopify)
£12,847
Total Ad Spend
£3,241
True ROAS
3.96x
Variance Detected
Meta claims 142 purchases yesterday.
Shopify confirmed 118 orders.
24 ghost conversions (16.9% attribution drift)
Pacing On Track
Day 12 of 30. £38,892 of £100k budget spent (38.9%). Within limits.
Organic and Email
Instagram reach 241k (+12%). Klaviyo drove £1,420. Subscriptions held at 28% of revenue.
Recommended Action
Google Shopping ROAS at 6.1x (confirmed). Consider scaling daily budget by 15%.
From Shadow
to Source.
Every morning, our engine performs a full reconciliation. We take the “Shadow” metrics your agency sees, strip away the noise, and present the “Source” truth from your bank account.
Platform Claim
The Reality (Krit{ai})
The Verdict
5.2x ROAS
3.8x Net ROAS
Variance Detected
$2,500 Spend
$2,500 Burned
Within Limits
142 Orders
118 Confirmed
Attribution Drift
Early access
Trusted by operators who run
the numbers themselves.
A UK artist
1M+ Instagram followers, organic-first, high-AOV drops a few times a month.
A subscription coffee roaster
Recurring revenue is the majority of sales, so a missed sub day matters more than a quiet one.
A growing cycling retailer
Paid and organic running side by side, scaling spend without losing the thread.
Krit{ai} is in private early access. Names withheld until our customers are ready to share them.
Don't take our word for it.
The dashboard is the
platform's territory.
The Pulse is yours.
Join the founders who have already stopped chasing shadows.