The only tool that fires your marketing agency, or proves them right.
Most ad reports are just shadows on a wall. Krit{ai} connects your Shopify profit to your ad spend to give you the clinical, unvarnished truth. Every morning. In Slack.
One-click integration. No setup fees. No agency gaslighting.
You're staring at shadows.
Google says your ROAS is 5.0. Meta says it's 4.5. Your agency says it's a “learning phase.”
But your bank account says something else.
In the Cave of digital marketing, everyone is guessing. Agencies are incentivized to show you the prettiest shadows: vanity metrics, blended ROAS, and “brand awareness.”
Krit{ai} is the turn. We don't look at “estimated” conversions. We look at your Shopify bank balance and reconcile it against every penny spent in the platforms.
A high-end auditor
in your pocket.
Krit{ai} doesn't send you a 40-page PDF you'll never read. It sends a Pulse, a punchy, clinical brief delivered to your Slack, Teams, or WhatsApp at 8:00 AM.
The Verdict
Is the agency hitting the targets you actually set? No spin, no caveats.
The Anomaly
Did Meta just spend £500 on a broken link? You'll know before your agency does.
The Action
Should you scale the winner or kill the loser? Clear, decisive next steps.
Krit{ai} Daily Pulse
Today at 8:00 AM
Revenue: £12,847 (+18% vs yesterday)
Total Spend: £3,241 (Google: £1,890 | Meta: £1,351)
True ROAS: 3.96x (Google claims 5.2x, Meta claims 4.1x)
⚠ Anomaly: Meta CPC spiked 42% on Campaign “Summer_Sale_UK”
✓ Google Shopping ROAS at 6.1x. Consider scaling budget
The ins and outs.
Connect in 60 Seconds
No manual data entry. Click Connect on Google, Meta, and Shopify. Our discovery engine finds your accounts automatically. You're done.
The "Krit" Brain
Our AI isn't a chatbot, it's a forensic auditor. It ignores the fluff and looks for the Caveats: hidden costs, attribution overlap, and spend fatigue.
Total Governance
Whether you're a solo founder or a 9-figure brand, Krit{ai} acts as your automated Media Buyer. It keeps the humans honest.
Stop guessing.
Start knowing.
Join the brands that replaced their monthly agency call with a daily pulse of truth.