Know what's actually making you money.Every morning.
Krit{ai} reconciles your real Shopify revenue against every channel you run, paid, organic, and email, then hands you the clinical truth each morning. No dashboards to check.
Connects in 60 seconds. Read-only. No dashboards to check.
Yesterday landed at £12,847, up 18% on your 7-day average.
Revenue £12,847 (+18%)
True ROAS 3.96x (Google claims 5.2x, Meta 4.1x)
Anomaly. Meta CPC spiked 42% on “Summer_Sale_UK”.
Move. Google Shopping at 6.1x. Scale daily budget 15%.
You're staring at shadows.
Google says your ROAS is 5.0. Meta says it's 4.5. Add up every channel's claims and they “drove” three times the revenue your bank actually saw.
The gap is where the money leaks.
A broken checkout link. Spend fatigue. A campaign quietly dying while the dashboard still calls it a “learning phase.” You never see it, because every platform is built to show you the prettiest version of itself.
Krit{ai} is the turn. It reconciles every channel against your real Shopify revenue, so you see what actually worked, not what each platform wants to take credit for.
A high-end auditor
in your pocket.
Krit{ai} doesn't send you a 40-page PDF you'll never read. It sends a Pulse, a punchy, clinical brief delivered to your inbox or Slack at 8:00 AM.
The Verdict
Are you hitting the targets you actually set? One clear number, no spin, no caveats.
The Anomaly
Did Meta just burn £500 on a broken link? You'll know the same morning, not next month.
The Action
Should you scale the winner or kill the loser? Clear, decisive next steps.
Krit{ai} Daily Pulse
Today at 8:00 AM
Revenue: £12,847 (+18% vs yesterday)
Total Spend: £3,241 (Google: £1,890 | Meta: £1,351)
True ROAS: 3.96x (Google claims 5.2x, Meta claims 4.1x)
Organic: Instagram reach 241k (+12%), 1,940 new followers
Email + Subs: Klaviyo drove £1,420, subscriptions £3,610 (28% of revenue)
⚠ Anomaly: Meta CPC spiked 42% on Campaign “Summer_Sale_UK”
✓ Google Shopping ROAS at 6.1x. Consider scaling budget
One brief, every channel
The platforms
we read.
Every integration is read-only and runs once per day. Krit{ai} never posts, sends, charges, or modifies anything in your accounts.
Shopify
Ground-truth revenue
Google Ads
Spend, ROAS, conversions
Meta Ads
Facebook + Instagram ads
Klaviyo
Email-attributed revenue
Organic reach + growth
Page performance
TikTok
Organic audience growth
How it works
The ins and outs.
Connect in 60 Seconds
No manual data entry. Click Connect on Google, Meta, and Shopify. Our discovery engine finds your accounts automatically. You're done.
The "Krit" Brain
Krit reads every channel you connect, paid, organic, and email, then looks for the caveats: attribution overlap, spend fatigue, and hidden cost. Not a chatbot. A forensic auditor.
One clear move
Whether you run the ads yourself or pay someone to, Krit{ai} hands you the single move that matters each morning and keeps everyone honest.
Early access
Trusted by operators who run
the numbers themselves.
A UK artist
1M+ Instagram followers, organic-first, high-AOV drops a few times a month.
A subscription coffee roaster
Recurring revenue is the majority of sales, so a missed sub day matters more than a quiet one.
A growing cycling retailer
Paid and organic running side by side, scaling spend without losing the thread.
Krit{ai} is in private early access. Names withheld until our customers are ready to share them.
Stop guessing.
Start knowing.
Join the brands that replaced guesswork with a daily Pulse of truth.