Take Control.
The agency isn't working for you.
They're working for the platform.
Every day, your marketing agency sends you a report. It's full of “blended ROAS,” “attributed conversions,” and “learning phases.”
It's designed to keep you calm. It's designed to justify the retainer. It is rarely designed to show you if you are actually making money.
When you look at your ad dashboard, you're looking at a curated shadow. Data that the platforms want you to see to keep you spending.
The Reconciliation Engine.
Krit{ai} is the audit layer that lives between your ad accounts and your bank account. We stop the guessing game by treating Shopify as the absolute, non-negotiable source of truth.
Audit the Drift
We calculate the variance between what Meta claims and what your Shopify checkout actually processed.
Filter the Noise
We strip away vanity metrics that don't impact your net margin.
Force the Accountability
When the agency says your campaign is "scaling," we'll tell you if your Shopify net revenue is actually following suit.
this isn't
optimisation
it's governance
Most software tries to optimize your ads. We don't.
We optimize your oversight. We don't need to change your campaigns. We just need to change the standard of truth you use to judge them.
When the data doesn't match the bank account, you finally have the numbers to bring accountability back where it belongs. In your hands, not theirs.
Why you need this now.
No manual reconciliation
Stop spending three hours every Friday in a spreadsheet. The data reconciles itself, every morning.
Platform agnostic
We treat Google, Meta, and TikTok with the same healthy dose of skepticism. No favourites.
No "Agency Language"
You'll never hear "learning phase" again. You'll only hear "Profit" or "Loss."
Stop being a spectator
of your own spend.
You built the business. You funded the ads. It's time you were the one actually running the ledger.
Join the founders who have already pulled the plug on bad agency data.