Platform integrations

One brief.
Every channel.

Krit{ai} connects to your ecommerce, advertising, and marketing platforms via their official APIs. Every integration is read-only. We never post, send, charge, create, or modify anything in your accounts.

What Krit{ai} does

  • Reads performance data once per day
  • Reconciles ad-platform claims against Shopify revenue
  • Surfaces anomalies, trends, and clear actions
  • Delivers a single daily Pulse via email or Slack

What Krit{ai} never does

  • Create, pause, or modify any campaign
  • Post, message, comment, or send
  • Process payments or charge cards
  • Share your data with any third party

Paid Advertising

Google Ads

Read-only

Read-only access to campaign performance data via the official Google Ads API. Krit{ai} surfaces spend, ROAS, conversions, and anomalies in your daily Pulse so you can verify your agency's reporting against ground truth.

Data ingested

  • +Campaign-level metrics: impressions, clicks, CTR, CPC, conversions, conversion value
  • +Spend (daily and account-level totals)
  • +Reported ROAS, conversion attribution windows
  • +Account currency, time zone, and customer ID for identification

What appears in your Pulse

Your daily Pulse email shows total spend, true ROAS (reconciled against Shopify revenue), spend efficiency vs prior periods, and flags anomalies like sudden CPC spikes or wasted spend.

Frequency

Once per day, during the user's chosen Pulse hour

Paid Advertising

Meta Ads

Read-only

Read-only ad performance data from Meta's Marketing API for Facebook and Instagram ad accounts. Krit{ai} compares Meta's reported attribution against your actual Shopify revenue to surface the true picture.

Data ingested

  • +Ad account spend, impressions, reach, clicks, CTR, CPC
  • +Reported conversions and ROAS by campaign
  • +Account currency and account ID

What appears in your Pulse

Daily spend, ROAS reconciliation, anomaly detection (e.g. CPC spikes, broken landing pages signalled by sudden CTR drops), and recommendations on which campaigns to scale or pause.

Frequency

Once per day, during the user's chosen Pulse hour

Social

Instagram & Facebook (Organic)

Read-only

Organic page and Instagram Business account performance via Meta's Graph API. Surfaces audience growth, content reach, and engagement quality without ever posting, messaging, or modifying your accounts.

Data ingested

  • +Daily reach, impressions, profile views, follower count
  • +Engagement: likes, comments, saves, shares (aggregate counts only)
  • +Recent media performance summary

What appears in your Pulse

Audience growth trend, top-performing recent posts, engagement rate vs your rolling average, and anomalies like unusual unfollow days.

Frequency

Once per day, during the user's chosen Pulse hour

Social

TikTok (Organic)

Read-only

Read-only access to organic TikTok account performance via TikTok's Developer API. Krit{ai} tracks audience growth and content reach. We do not post, comment, or modify your account.

Data ingested

  • +Follower count, daily growth
  • +Video reach, impressions, engagement (aggregate)
  • +Top-performing content summary

What appears in your Pulse

Audience growth, content performance trends, and how TikTok engagement correlates with Shopify revenue (referrer attribution).

Frequency

Once per day, during the user's chosen Pulse hour

Ecommerce

Shopify

Read-only

Read-only access to Shopify orders and shop information via the Shopify Admin API. The ground truth for revenue, AOV, and channel attribution. We never create, modify, or fulfil orders.

Data ingested

  • +Orders (order ID, total, currency, line items, tags, referrer source, created at)
  • +Shop metadata (currency, timezone, country, creation date)
  • +Subscription order markers (Recharge integration detection)

What appears in your Pulse

Total daily revenue, channel attribution (Google vs Meta vs organic vs email), AOV trends, subscription-vs-one-off split, and revenue anomalies.

Frequency

Once per day, during the user's chosen Pulse hour

Email Marketing

Klaviyo

Read-only

Read-only access to Klaviyo email and SMS marketing data via the Klaviyo API. Krit{ai} surfaces list growth, campaign performance, and email-attributed revenue.

Data ingested

  • +Subscriber count, daily new subscribers, daily unsubscribers
  • +Recent campaign send results (opens, clicks, revenue)
  • +Placed Order metric for email-attributed revenue

What appears in your Pulse

Daily list growth (net subscriber change), email-attributed revenue, last campaign performance, and whether email is over or under-performing vs rolling average.

Frequency

Once per day, during the user's chosen Pulse hour

Security and data handling

All OAuth access tokens are encrypted at rest using AES-256 with per-record initialisation vectors. Tokens never leave our database in plaintext.

Data is hosted on Supabase (Postgres) within EU regions. We use no third-party analytics or tracking on customer data. Daily Pulse generation uses Anthropic's Claude model for analysis, with no data retention by Anthropic.

Users can disconnect any integration at any time from their dashboard. On disconnection, the stored access token is deleted immediately. On account deletion, all stored data is permanently removed within 7 days.

See our Privacy Policy and Terms of Service for full details.

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